WHO & WHAT IS ELPC?

(Pronunciation "L-PC")

ELPC Exclusive Live Phone calls is a division of CEREBRUM Marketing Group Ltd. and our department focuses purely on helping HVAC, Electrical & Plumbing contractors to control the increase of their revenues in a predictable and measurable way. We work with both local and national companies who have a dedicated team able to handle our exclusive live phone calls.  In 2017, we developed and launched ELPC, a marketing technology asset that we designed specifically for small and medium-sized businesses in the home services industry. We're the best at providing local customers who will call you directly.  Our mission is to be the most transparent, easy-to-use, long-term and profitable service partner for your contracting business.

 

SO, HOW DO YOU GENERATE CALLS?

Our system for generating calls has been developed through years of sophisticated attention around the specific needs of our customer's marketplace. Our automated technology and advertising campaign team combine to form a highly efficient and precisely targeted direct response service. We utilize all major search engines, social platforms and local directories across the US & Canada.  We are able to take on the risk of vetting qualified clients for you prior to sending you new business opportunities. We are constantly improving the quality of our phone calls to ensure that you are billed only for exclusive and qualified phone calls that you receive from the campaigns we customize for your business.  This allows you to reduce your ad spend, reduce your risk and the opportunity to speak to each person that we send to you, giving you more opportunity to grow your revenues.

 

DO YOU SPEAK WITH THE CALLERS?

No! Once we have started a campaign for you, you will begin to receive live exclusive phone calls provided to your contracting business only.  Callers dial a call tracking number that we establish for your business which is immediately redirected to your business phone number upon the consumer dialing.  We do not speak to the callers or send you email leads. If you happen to not answer the phone, or your phone line is busy, we allow the caller to leave a voice message. However, please note that unanswered calls are still qualified and billable as indicated in our Phone Call Review & Dispute Policy.

 

HOW MANY CALLS CAN I EXPECT PER WEEK?

The Call Volume we provide can vary substantially depending on the services you offer and your service area (if applicable).  Businesses who only offer high ticket repairs and installs will receive fewer calls as will companies that are located in rural areas.  The degree of competition in your area and whether your services have a seasonal nature to them can also affect the volume of calls. Schedule a phone appointment with us to discuss your operation and we will cater your campaigns around the services that will earn you the most trackable revenue.

 

DO I HAVE TO COMPETE FOR CUSTOMERS WITH MY COMPETITORS?

No, all calls are exclusive and come directly to you fresh and hot! We never share your opportunities with your competitors or other businesses, however, it is your responsibility to convert the lead into your new customer.

 

WHAT IS A ELPC SERVICE MENU?

An ELPC service menu is a list of ideal services that you want to receive phone calls for. This could be an area of your business that you wish to increase revenues. This is a step in our process that we offer only after your initial 10-phone call trial.  Your service menu tells us which services you would like to promote when you create an account with us.

 

WHERE CAN I CHANGE MY ACCOUNT INFORMATION?

You can change your service menu, business hours and service area (if applicable) by contacting our account advisor at elpcalls.support@cerebrummarketinggroup.com.

 

HOW CAN I ACCESS MY ACCOUNT?

You can access your account information & call recordings by logging into a private account that will be provided to you. If you forget your password, you can always reset it by reaching out to your account advisor.

 

DO I RECEIVE ANY KIND OF MONTHLY REPORTS?

You will receive a call report for each period that you received any valid customer calls. The report will be sent only if you received valid calls that month.  You will receive a campaign summary and a statement after each campaign with your billing details.

 

HOW DOES YOUR PRICING STRUCTURE WORK?

ELPC call prices can vary substantially based on the services you offer, your geographical area, and the degree of competition in your area.  We provide estimated pricing tiers on each of our category pages, but once you create an account with us, we can provide you with the optimal price per call specific for your business.  There is no obligation or commitment to creating an account — it simply gives us more information that helps us to provide you with the optimal ROI on your investment for your campaign.

 

HOW DO PAYMENTS WORK?

To get started, just let us know how much you would like to deposit into your ELPC Business Account and submit your credit card information to us via phone meeting with an Account Advisor.  We then deduct each valid call from the deposit you made into your ELPC Business Account. Once your account is approaching $0, we will let you know and you can make a refund your campaign or choose to make automatic payments each time your balance gets low using ELPC Quick Pay.  If you wish to cancel at any time, we will refund whatever balance is left in your account.  There are no other fees at all — just the price of each valid call.

 

ARE THE PHONE CALLS RECORDED?

Yes, all calls are recorded.  We use call tracking numbers that seamlessly direct callers to your phone number and allow us to track all the information pertaining to the call, including an audio recording of the conversation.  We listen to the recording of each call to determine whether or not it should be billed.

 

DO YOU SPEAK WITH THE CALLERS?

No, we do not intercept calls except for times when you may not answer the phone.  In those cases, we will follow-up with a voicemail or text message to make sure you don't miss the call.  We also never do telemarketing of any kind.

 

WHAT DETERMINES IF A CALL IS BILLABLE, OR NOT?

We only bill for calls that are from people who are searching for the specific services you offer.  This includes people who are shopping around and asking for prices but would never include someone who is outside your service area, a job seeker, a marketing company or looking for anything that is not a service you told us you offer.

 

WHAT IF I DON'T ANSWER THE PHONE?

In order to get the most out of our service, we strongly recommend that you designate someone to always answer the phone during your business hours.  If you do miss a call, however, we don’t want you to miss a potentially good opportunity, so we will offer the caller to leave a voice message for you.  If the caller is looking for a service you offer and states that in the message, we will still consider it a valid call.

 

WHY DID MY CALL VOLUME SLOW DOWN?

The number of calls you are receiving could slow down for a variety of reasons.  Sometimes, it is simply because the season changes — for example, HVAC calls tend to slow during the spring and fall.  Other times, it can be because the competition from non-ELPC customers in your area has increased and are competing with ELPC for callers.

 

I CAN'T KEEP UP WITH THE CALL VOLUME - IS THERE A WAY TO SLOW IT DOWN? 

If you are receiving too many calls but don’t want to pause your account, let us know and we can slow your volume down.  If you just want time to catch up, we can pause your account and turn it back on when you are ready.

 

I WANT MORE CALLS...HOW CAN I TURN UP THE VOLUME? 

If you would like to increase your volume of calls, it may be possible by increasing your campaign budget, increasing the size of your service area (if applicable), or increasing the list of services you promote.  Give us a call and we will walk you through the options specific to your account.

 

I FEEL I'VE BEEN BILLED FOR A NON-QUALIFIED PHONE CALL. CAN I GET A REFUND? 

Once in a while, we can make a mistake and accidentally bill you for a call that was outside your service area (if applicable) or for a service that is not on your service menu.  If you feel a call should not have been billed, please let us know and we will review the call again.  You should only be billed for valid calls, which are defined as anyone who is calling about a service that is on your ELPC service menu. We're here to help you succeed in your business. If any of our call traffic is unqualified, you will not be billed for them and we will continue providing you with exclusive phone calls until your quota has been reached.

 

CAN I PAUSE MY ACCOUNT TEMPORARILY?

Of course, you can!  You can pause your account with us and restart it as needed.  Just give us a call during business hours or email us and we will pause your account activity.

 

WE DON'T PAY FOR LEADS UPFRONT

We don't sell leads. We provide qualified live phone calls that are exclusive to you and not resold to anyone else. These are calls from potential new customers of yours who desperately need an HVAC, Electrical or Plumbing service provider in your area.

 

I'VE ALREADY TRIED THIS BEFORE

That's why we start small. While getting to know each other, it's the best way for us to show you the integrity of our service. If you like the service we provide, we can discuss whether or not to expand with more live phone calls for your business.

 

I DON'T GIVE CREDIT CARD INFORMATION OVER THE PHONE

Well, that's ok, because we can accept your credit card information using our secure online portal. To start working with us, kindly apply via the link below.

 

WHAT HAPPENS AFTER MY MONTHLY QUOTA IS REACHED?

If you reach your quota before the end of the month, your subscription will be paused and renewed on the date of your first billing cycle. If you need to add more calls before your campaign is over, we suggest using our ELPC Quick Pay to secure your campaign.